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URN etd-0905113-132906 Statistics This thesis had been viewed 2665 times. Download 1456 times. Author Yu-Lin Chang Author's Email Address No Public. Department Industrial Design Year 2012 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 82 Title ANALYSIS OF VARIATION IN STATIONERY USAGE FROM LIFESTYLE AMONG YOUNG ADULTS -- IN CASE OF COLLEGE STUDENTS Keyword Young Adults Lifestyles Stationery Stationery Lifestyles Young Adults Abstract Stationery has been regarded as bearing major importance in human life, and has been one of the main instruments for historical inheritance and artistic development since old times. In recent years, though, photocopiers and computers have replaced most of the manual work, which poses a challenge for stationery industry. Every industry has its value of existence and the likelihood for transformation when the need arises. Hence this study employs analysis based on living style to explore the current condition of stationery usage and distribution of groups, so as to analyze how differing groups of people use stationery in different ways and what sort of features they have. By so doing, we intend to discover the possible development of the future’s stationery design for the reference of future research. This study consist of two phases, of which field investigation, literature review and in-depth interview comprise the first step, so as to understand the relevant information regarding living style, young population and common users’ present condition. Secondly, we employ questionnaire survey and AIO (activity, interest, and opinion inventory) and undertake factor analysis and cluster analysis, classifying young people into four groups, namely, “reasonable group,” “ordinary group,” “sentimental group,” and “industrious group”. The analytical results are as follows: (1) Reasonable people are most faithful patrons of stationery, who have preference for functionality and technology-oriented products; (2) ordinary people have the most diversified descriptions for the usage of stationery, and are inclined to use trendy commodities as they are easily swayed by peers; (3) sentimental people have a liking for elegantly-designed stationery as they often purchase commodities according to their moods; and (4) industrious people usually choose practical commodities and consider price and practicality when buying stationery. Advisor Committee Tsai-Yun Lo - advisor
Chia-Hua Lin - co-chair
Ching Yang - co-chair
Tsai-Yun Lo - co-chair
Files Date of Defense 2013-07-18 Date of Submission 2013-09-05