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URN etd-0907108-015240 Statistics This thesis had been viewed 4163 times. Download 989 times. Author Chang-shyong Hwang Author's Email Address No Public. Department Industrial Design Year 2007 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 304 Title The Study of Website's Homepage Design Image and Its Applications－Using temple website as an example Keyword website Application temple website design image homepage homepage design image temple website Application website Abstract As the worldwide website (WWW) thrives, “homepage” inevitably plays an important role in information delivering and widely extends to every corner of the world. Front page is the entry page with "Index." sub-filename and is also called “homepage”. This term originally means “facade of home”, so its importance can be seen obviously.
The aesthetic values owned by the temple can be divided into the “exterior” form, material and color, and the “interior” spiritual content which is to be expressed. This research intends to discover the image cognition of the temple on the emphasis of “interior image” cognition resulted from the aesthetic “exterior form” of the temple website design and further finds out the space for the improvement of the web page design, in order to advance the expressive form of the web page design.
This research revealed that temple homepage design could foil the psychological image of richness & honor and auspicious, safety and happiness, which consisted of the utilization of color and the psychological image presented by the picture. The major colors presented in the homepage are limited to three colors, the levels and tones of which can be enhanced by changes in brightness and saturation, to boost the aesthetic feeling of the picture.
The principle for the color utilization focused on the use of warm color, the beaming and resplendent red color, and the golden color symbolizing nobleness and fortune. The psychological image is combined with the traditional culture and the temple art, resulting in metaphors. For instance, it foils richness & honor and auspicious with resplendent and magnificent temple architectures, and uses joss totems or symbol to make the website visitors feel the invincible might subconsciously, and thus engender feeling of happiness and safety.
Advisor Committee Hong-Chang Liu - advisor
Chien-Hsiung Chen - co-chair
Hong-Chang Liu - co-chair
Li-Chieh Chen - co-chair
Files Date of Defense 2008-07-25 Date of Submission 2008-09-08