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Title page for etd-0907110-220029


URN etd-0907110-220029 Statistics This thesis had been viewed 1410 times. Download 8 times.
Author Ting-fan Cheng
Author's Email Address No Public.
Department Industrial Design
Year 2009 Semester 2
Degree Master Type of Document Master's Thesis
Language zh-TW.Big5 Chinese Page Count 107
Title Dragon Totem Applied in Product Design between Abstract and Concrete Presentation
Keyword
  • Totem
  • Image
  • Figurative
  • Dragon
  • Abstract
  • Abstract
  • Dragon
  • Figurative
  • Image
  • Totem
  • Abstract A totem is a mark used to represent a whole tribe and symbolize its spirits. The totem has been applied extensively on various products and even on valuable arts. The totem is an indispensable element for culture creativity industry. Dragon totem is the most important spiritual symbol in Chinese society and usually endows with dignity, power, strength … etc. Since Tang and Sung Dynasties, the legend with nine similarities has been expressed in abstract or figurative, in two- or three-dimensional. Among these expressional forms of the dragon totem, the representing images might be different. This research thus intends to study how to design dragon totem in figurative or abstract form(s), and figure out which forms of dragon totem(s) indicating specific image(s). 
    After 100 dragon totem pictures were screened and selected from everyday things and internet, a 4-stage questionnaire investigation was conducted. In the 1st stage, incomplete block design was applied on the randomly-sequenced 100 pictures evaluated by 20 examinees in terms of the abstract and figurative scorings and rankings. Durbin Test was then used to analyze the collected data. If there reached a significance level, LSD would be adopted to conduct the post hoc test. In result, 19 significantly different dragon totem pictures were chosen. 
    300 frequently-used image adjectives were selected from literature, dictionaries and daily vocabularies. 30 examinees were invited to score how those adjectives are suitable for describing the dragon totem. This stage was implemented by using incomplete block design. 35 adjectives scored more than 70 were selected. 
    In the final stage, 30 examinees were requested to match among the 19 dragon totems and 35 adjectives selected in the previous two stages. The internal and external validity of the results were validated accordingly. The findings indicate that, for example, the image adjectives most suitable for describing the dragon totem include elegant and noble. The eternity image can be expressed by using the most abstract form. The findings of this research might provide designers a good design reference designing the dragon totems and be used as an exemplar for studying other totems.
    Advisor Committee
  • Cherng-Yee Leung - advisor
  • none - co-chair
  • Yung-Chin Tsao - co-chair
  • Files indicate in-campus access at one year and off-campus not accessible
    Date of Defense 2010-07-19 Date of Submission 2010-09-07


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