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URN etd-0908109-230131 Statistics This thesis had been viewed 4793 times. Download 4072 times. Author Chieh-Jen Cheng Author's Email Address No Public. Department Industrial Design Year 2008 Semester 2 Degree Master Type of Document Master's Thesis Language Chinese&English Page Count 162 Title A Study of Taiwan Bride Cake Package- KUOS Food Corp. as an Example Keyword packing design wedding cake gift box design symbol design symbol wedding cake gift box packing design Abstract Marriage is one of the most important life events. Wedding rites are a vital part of Chinese culture. Chinese wedding rituals have evolved from “Six Etiquettes” in Zhou Dynasty to “Four Etiquettes” in Taiwan , which include “Yi Hun” (marriage proposal), “Song Din” (initial betrothal gifts), “Wan Pin” (final betrothal gifts) and “Ying Qin” (bride fetching). In the process, wedding cakes are most valued by people. Nowadays, there are various packing designs for wedding cake gift boxes. Due to the influences from Western countries and Japan, the packing designs have gradually adopted either Japanese style or Western style. As a result, it broke away from the traditional restraints and moved towards more colorful fashion styles. To explore the relations between the packing designs of wedding cake gift boxes and fashion, this study observed the change of wedding cake market and used wedding cake gift boxes' packing designs as its principal axis.
In this study, books and materials related to wedding cake gift boxes were first collected to gain a better understanding of the origin, meanings and implications of wedding cakes, after which analysis and exploration were conducted on the visual designs and packing styles of the wedding cake gift boxes on the market. Finally, the results of the analysis were applied to wedding cake gift boxes' packing design in the hope that the packing designs best conforming to the trend of times can be presented.
Advisor Committee Fu-Yuan Lee - advisor
Chih-Yuan Lo - co-chair
Mu-Chuan Su - co-chair
Files Date of Defense 2009-07-27 Date of Submission 2009-09-09