||There are a lot of people in the world want to start an enterprise and it is a dream to most people but they don’t do that for their reality considerations. Many people think that the risk of starting an enterprise is too high or due to the lack of experiences and the concern for the income after starting it, etc, therefore they are afraid of stepping out. The research finds out some scholars who have done some researches of micro- entrepreneurship.
This study takes the entrepreneurs who succeeded in their micro- start an enterprise for samples, and uses questionnaires to be a medium. They retrieve those questionnaires to count the proportion of every kind of factors and then to sort it. The provided study has two phases; the first phase mainly directs to the scholars and consultants who study in entrepreneurship. 50 questionnaires are sent out and effective questionnaires are 13. The second phase mainly directs to the entrepreneurs who succeeded in their entrepreneurships. There totally 300 questionnaires are sent out and effective questionnaires are 73.
The study uses ―Analytical Hierarchy Process (AHP)‖ to count the proportion and lists the sequence of factors which affects mini- enterprises’ success. The result goes out that ―the characters of entrepreneurs‖ is the main factor that affects micro-enterprise, and the importance of other related factors locates at first six. It shows that the success in micro- enterprises or not depends on the characteristics of entrepreneurs. And the highest proportion in the study is ―hardworking and responsible‖, the second one is ―marketing strategy to the product‖ which includes ―cutting prices‖, it means that it is important to give your customers an immediate profits. While the proportions are equal in ―unions,‖ ―the strategy to social relationship‖ and ―service quality,‖ the related factors are ―the cooperation and supplement of different industries—to found a new business model and the product line‖, ‖creating a optimistic image‖ and ―the reliability in service‖ and so on. Therefore to run a mini- enterprise you must consider the three factors.
From the result of the study, it brings out some advises for people who wants to start a successful micro-enterprise: the first step is that entrepreneurs must cultivate their personalities to be active, and then be enthusiastic and responsible to the enterprise they want to start, moreover, must have the ability of organization and leadership. On the other side, the advises to for entrepreneurs is that choosing the right way to promotion, making you products various and competitive, keeping a good relationship with you suppliers and costumers and last but not least, upgrading your service quality.
Keywords: Micro-Entrepreneurs, AHP, The Key of Successful Factors