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The defense date of the thesis is 2010-09-09
The current date is 2019-03-23
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URN etd-0908110-205659 Statistics This thesis had been viewed 1901 times. Download 9 times. Author Ching-Han Huang Author's Email Address No Public. Department Management Business Administration Year 2009 Semester 2 Degree Master Type of Document Master's Thesis Language Chinese&English Page Count 147 Title THE IMPACT OF E-SERVICE QUALITY ON CONSUMER SATISFACTION- THE MODERATING EFFECT OF ONLINE AUCTION WEB SITES’ EVALUATION SYSTEM Keyword Satisfaction Active Dimension Incubative Dimension E-service E-service Incubative Dimension Active Dimension Satisfaction Abstract In these years, people used to do consumption through Internet due to the growth of online-auction service. How auction websites attract consumers to use their services becomes a hot topic. This paper researches the effects between the quality of e-service and the consumer satisfaction. We also examine the moderating effect of the “evaluation” in auction website on the e-service.
In our research, we collect 204 valid online-questionnaires that answered by the consumers who have used YAHOO auction system or online-shopping platform. Then we analyze the 204 valid samples by SPSS and AMOS to verify hypotheses we develop.
This study found that incubative dimension factor and active dimension factor have significant positive effects on E-service quality, and their sub dimensions for these two dimensions, also conform with the original hypothesis of this study. We also found E-service have directly impact on satisfaction. The online auction web site evaluation has moderating effects on the relationship between active dimension and E-service. But online auction web site evaluation does not have moderating effects on the relationship between active dimension and E-service.
Advisor Committee Hsien-Che Lee - advisor
Files Date of Defense 2010-06-25 Date of Submission 2010-09-09