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URN etd-0908114-154025 Statistics This thesis had been viewed 1595 times. Download 278 times. Author Han-sheng Chiu Author's Email Address No Public. Department Industrial Design Year 2013 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 101 Title Case Studies of the Visual Identity Design Applied on the Community Indigo Group and Glass Company Keyword Glass Blue Dye Local industries Local industries Blue Dye Glass Abstract In the past few years, under the government’s vigorous promotion of cultural creativity, local characteristic industries everywhere are developing rapidly in the hopes of driving economy and tourism forward. Under this trend, local specialties are sprouting everywhere around Taiwan, like the Yingge Old Street, Sanxia Old Otreet etc. Local featured industries are also gradually becoming more stable and mature, although most of them are still OEM industries, responsible particularly for the making of products. Only a couple of design studios or brands coordinating with tourism are found. With the possibility of development, the founding of brands are becoming these local industries’ next goal and priority. This research is based on the popularization and shaping of the recognition of brands to raise industries’ competitiveness, thus deepening the connection between traditional crafts and the local, from it analyze the founding of the brand, and its effect on the industry.
This study focuses on Taiwan to explore the local craft brands, case with the Sanxia Culture Association Club’s blue dye workshop and the newly created Glass Company, position in the Sanxia, New Taipei City. Planning and researching two industries’ brand identity and brand visual design. Mainly adopts literature analysis and case study, discusses and summarizes the visual brand building processes and design features. Analysis designer helped the groups to solve the problem with brand building. The results can be used as reference for future planning and development of the brand.
Advisor Committee Tsai-yun Lo - advisor
Chia-hua Lin - co-chair
Shyh-huei Hwuang - co-chair
Files Date of Defense 2014-06-25 Date of Submission 2014-09-08