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URN etd-0908116-225911 Statistics This thesis had been viewed 413 times. Download 0 times. Author Shu-Shiuan Chen Author's Email Address No Public. Department Management Business Administration Year 2015 Semester 2 Degree Master Type of Document Master's Thesis Language Chinese&English Page Count 175 Title ANTECEDENTS OF TOURIST TO USE SELF-SERVICE TECHNOLOGIES Keyword desire for interaction perceived enjoyment perceived usefulness privacy autonomy self-service technology self-service technology autonomy privacy perceived usefulness perceived enjoyment desire for interaction Abstract People start using technical products as the information technology evolves. The result is that many human labor services are replaced or being replaced by technical products. The society has evolved from the interactions between people in the past to today’s popular use of self-services technologies (SSTs). In the tourism business, online hotel booking service is gaining its popularity. Travelers now tend to book their accommodation and/or transportation for the travels online as opposed to by telephone in the past, and the number of people exploiting the convenience of online booking service is increasing year after year. When it comes to tourism-related SSTs, there have been devices or systems developed to allow tourists to operate on their own at the airports or tourist attractions all around the world in addition to the basic online booking systems and websites. However, even with the convenience of the SSTs, there are still factors that have influence on travelers on improving the use of such systems, websites or devices. It is a key to consider how to make travelers more willing to exploit SSTs.
This study was built on six dimensions, namely autonomy, privacy, perceived usefulness, perceived enjoyment, desire for interaction, and the use of SSTs. A number of people who have previous experience with travel-related SSTs were selected as the subjects of study. The study was conducted using online questionnaire survey and a total of 398 copies were retrieved, of which 300 were valid. A statistical analysis was performed on the valid copies using the statistics programs of SPSS 21.0 and AMOS 21.0. Several statistical methods were introduced for the data analysis, including descriptive statistics, reliability analysis, validity analysis, confirmatory factor analysis, correlation analysis and structural equation modeling.
The study results suggested that the autonomy has significant and positive influence on both the perceived usefulness and perceived enjoyment. However, the same cannot be said for privacy on desire for interaction. Both the perceived usefulness and enjoyment have significant and positive influence on the use of SSTs, and the desire for interaction has significant but negative influence on the use of SSTs.
Advisor Committee Hao-Erl Yang - advisor
Files Date of Defense 2016-06-22 Date of Submission 2016-09-10