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Title page for etd-0909114-174328


URN etd-0909114-174328 Statistics This thesis had been viewed 1492 times. Download 273 times.
Author Hsiu-wei Hsu
Author's Email Address No Public.
Department Computer Science and Enginerring
Year 2013 Semester 2
Degree Master Type of Document Master's Thesis
Language zh-TW.Big5 Chinese Page Count 68
Title THE DESIGN AND DEVELOPMENT OF A MOBILE APPLICATION FOR ENHANCING VOUCHER EXPERIENCE
Keyword
  • Location-aware service
  • Emotion
  • Explore
  • Ubiquitous Computing
  • Flash mob
  • Voucher
  • Interactive systems
  • Mobile Computing
  • Mobile Computing
  • Interactive systems
  • Voucher
  • Flash mob
  • Ubiquitous Computing
  • Explore
  • Emotion
  • Location-aware service
  • Abstract Vouchers play a very important role in commercial campaigns for engaging consumers. It can increase sales and loyalty to specific products or brands. However, it does not effectively promote interaction between retailers and consumers in the process of distributing coupons. According to the related work, flash mob can enhance connectedness between store and consumer, and it can generate consumer interest. In this research, we developed a mobile app, Hunt & Dig, which prompts users to explore if vouchers appear at nearby locations and lure them to perform the designated movements to obtain the vouchers. It entices consumer to perform flash mobs based on curiosity and exploration. Also, we conducted two phases of experiments to investigate the effect of the Hunt & Dig. In summary, the contributions of this study are to explore the influence of Hunt & Dig on consumer, and identify the design elements to enhance connection between consumers and products.
    Advisor Committee
  • Yun-maw Cheng - advisor
  • Li-chieh Chen - co-chair
  • Ming-chih Huang - co-chair
  • Files indicate access worldwide
    Date of Defense 2014-07-14 Date of Submission 2014-09-10


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