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URN etd-0909118-224133 Statistics This thesis had been viewed 108 times. Download 0 times. Author Kuo-Hui Hu Author's Email Address No Public. Department Management Business Administration Year 2017 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 56 Title A COMPARATIVE CASE STUDY OF BLUE OCEAN STRATEGY AND VALUE INNOVATION OF DISPLAY FIRMS IN TAIWAN Keyword Display Blue Ocean Strategy Value of Innovation Automated testing Automated testing Value of Innovation Blue Ocean Strategy Display Abstract In the display industry, the market share of the top five foundries has reached 78.2% of the world, among which the TPV has reached 35.6%, and brand AOC and Philips has a market share of 13.1%. And the three companies (TPV, AOC, and Philips) have their business strategy cooperation relationship with each other. It can be seen that these three companies have a very important role in the display industry. This case study explores the current and current status of the display industry through case analysis and discusses the successful strategies and innovations of the three vendors. The study found that TPV’s successful competitive strategy significantly improved product quality for automated testing of R&D units. Not only its own brand (AOC and Philips), but also it was able to obtain orders for other OEM designs, bringing its overall share to 35.6%. Far exceeds the next 14.1%. At the same time, the study found that industrial innovation can be achieved in four areas: reducing costs, improving product quality, eliminating random create projects and creating new applications for display areas, enabling them to establish in the competitive display industry. Advisor Committee Yung-Kuei Liang - advisor
Chi-Jui Huang - co-chair
Ming-chuan Pan - co-chair
Files Date of Defense 2018-07-26 Date of Submission 2018-09-10