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URN etd-0910114-231902 Statistics This thesis had been viewed 1508 times. Download 333 times. Author Yi-Hung Chen Author's Email Address No Public. Department Engineering Management, College of Engineering Year 2013 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 74 Title A STUDY OF QUALITY FACTORS ON DISPLAY PRODUCTS DEVELOPMENT Keyword QFD Display KANO model KANO model Display QFD Abstract Taiwanese electronics industry had been the leaders as the low cost OEM ( original equipment manufacturing) suppliers which the product specifications are provided by the customers. Nevertheless, this position has been replaced by the Chinese makers. Taiwan electronics industry has to upgrade their product portfolio and to strengthen their brand recognition as own brand name (OBN) producers. The OBN producers need to design and market a product with attributes that customers like. The Kano model is a useful model for integrating the Voice of the Customer into the subsequent processes of product development such as Quality Function Deployment (QFD). This paper presents a preliminary study of important factors for launching a new display by using the Kano model and QFD. In the Kano model, customers’ preferences are obtained by using a prescribed form to know whether or not a given product attribute is a Must-be, Attractive, One-dimensional, Indifferent, or Reverse attribute for a given product. After Results showed Attractive attributes are Size of screen, Illumination, and Cable connection. One-dimensional attributes are Quality of lens, System integration, Expandable storage, and Internet connection. Furthermore, the multiple Quality Function Deployment (QFD) was applied in product R&D processes in order to meet the demand of different sector customers. Lastly, It is also hoped that this research pattern is beneficial to the development of other electronic devices. Advisor Committee Shih-Tang Lin - advisor
Tsai-Lung Weng - advisor
Files Date of Defense 2014-07-25 Date of Submission 2014-09-11