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URN etd-0911114-162643 Statistics This thesis had been viewed 1267 times. Download 76 times. Author Hsien-Jung Cheng Author's Email Address No Public. Department Industrial Design Year 2013 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 68 Title Ambivalence on product use Keyword Product use Ambivalence emotions Hegel's dialectics Hegel's dialectics Ambivalence emotions Product use Abstract Previous studies have found contradictory elements in product design can bring innovative user experience, like Hegel’s dialectic, in order to getting better. If brought such concept into product design, will be able to develop different design thinking. In this study we convert Hegel’s dialectical concept into product design and use Plutchik’s Model of Emotions to analyze the emotion when people who use product.
This study contents three parts: (1) Survey ambivalence, summed up the concept of structural ambivalence; (2) The process of using ambivalence product classified as three steps — thesis, antithesis and synthesis, then find out the design method of product; (3) Take cutlery design as an example and use various methods to creat samples, then implement the experiment of ambivalence on product use. The study investigates the emontions in different phases, how the emotions can influence the level of preferences, and compare samples with others.
The main results are summarized below: (1) We find out the structure of ambivalence, including 2 properties, 3 timeline and 4 phenomena, then combine each other to develop 4 specific design methods and 12 samples; (2) “Joy” is the most significant influence level of “creative”. But there are no significant emotions to influence level of “like”; (3) If the "antithesis" stage appropriate to give the user frustration, lower happiness, to the "Matter" stage let happiness rebound, can effectively improve the user for product innovation ambivalent feelings; (4) More prone to trust the user can grasp the status of products is easier disgusted and angry if the user only after the product is found during the operation characteristics are unaware of or unable to determine the product operation.
Advisor Committee Yung-Chin Tsao - advisor
Chien-Hsiung Chen - co-chair
Li-Chieh Chen - co-chair
Files Date of Defense 2014-06-20 Date of Submission 2014-09-11