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Title page for etd-0911114-225523


URN etd-0911114-225523 Statistics This thesis had been viewed 915 times. Download 3 times.
Author Shu-yun Chang
Author's Email Address candychanglinyun@yahoo.com.tw
Department Management Business Administration
Year 2013 Semester 2
Degree Master Type of Document Master's Thesis
Language zh-TW.Big5 Chinese Page Count 156
Title A CASE STUDY OF DISRUPTIVE INNOVATION:PACKAGED LED FIRMS AS EXAMPLES
Keyword
  • LED (light emitting diode)
  • Hidden Champions
  • Blue Ocean Strategy (BOS)
  • disruptive innovation
  • disruptive innovation
  • Blue Ocean Strategy (BOS)
  • Hidden Champions
  • LED (light emitting diode)
  • Abstract This research was conducted by case study to examine the innovation models of the packaged LED firms. Referring to Clayton M. Christensen’s disruptive innovation, W Chan Kim and Renee Maubourgne’s blue ocean strategy and Hermann Simon’s hidden champions theories, we deeply explored disruptive innovation practices of four packaged LED firms (ie., Ligitek, Everlight, Philips lumileds and Cree).
      Under the challenges from the existing competition and the unknown economic en- vironment, those companies successfully found new markets and new customers through disruptive innovations. They have developed capabilities in disruptive in- novation, in- cluding product features, operation processes with various organization characteristics and management styles. In general, companies generate advantages from cost reduction and building higher entry barriers. They also create competitive advantages by entering purple markets.
      LED industry in Taiwan dominates all over the world and wins the first and second place in product value and volume. When the market is getting saturated, the firm should cross the chasm through the disruptive innovation. For example,the firm should create innovations beyong blue oceans, think out of the box to survice, and expand into global markets through entrepreneurship. In conclusion, three key factors to generate competitive advantages: (1) know industry trend well, and then capture endless oppor- tunities, (2) identify and monitor competitors closely, and (3) create distinctive advan- tages for sustainable growth.
    Advisor Committee
  • Yung-kuei Liang - advisor
  • Files indicate in-campus access immediately and off-campus not accessible
    Date of Defense 2014-07-14 Date of Submission 2014-09-12


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