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URN etd-0912110-163423 Statistics This thesis had been viewed 2329 times. Download 1313 times. Author Che-min Huang Author's Email Address email@example.com Department Industrial Design Year 2009 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 95 Title Products Image Preferences Study — China taps market as an example Keyword image analysis tools product image image factors taps preference image study skill image study skill taps preference image factors product image image analysis tools Abstract The purpose of this study is to develop the image study skills and analysis tools to improve product image design quality via China taps market product image preferences research.
There are 2 major analyses in this study. The first one is exploring the relationships between 30 selected faucets personal preference, and purchasing intention for local products and global branded taps. Second analysis is studying the image variance in between 5 groups ranked by the preference of import taps.
The study brings the following results:
1. Common - Distinctive, Light - Strong, Rich - Simple are the 3 major faucet image factors. Further more key factor of China tap preference is Distinctive. Light and Simple are driving the faucet buying power.
2. Most of targeted brand products are in the Common - Distngish axis, but need to enhance light and simple image to make people to buy.
3. It is next to impossible to sell import branded faucets with Asian image in China market.
4. China People will believe pragmatic and collocation are the key factors for selecting faucets, but in fact they always buy the product, they just like it which is very distinctive.
Advisor Committee Yung-Chin Tsao - advisor
Chien-hsiung Chen - co-chair
Li-Chieh Chen - co-chair
Files Date of Defense 2010-07-27 Date of Submission 2010-09-13