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URN etd-0914110-133731 Statistics This thesis had been viewed 4731 times. Download 2548 times. Author Kuan-I Chiang Author's Email Address No Public. Department Industrial Design Year 2009 Semester 2 Degree Master Type of Document Master's Thesis Language Chinese&English Page Count 231 Title A Study of Teenager Sub-culture in Taiwan:
Using T-shirt as An Example
Keyword Teenager subculture Apparel Subculture T-shirt T-shirt Subculture Apparel Teenager subculture Abstract In recent years, as a large number of the consignment stores are founded, and the network auction platform becomes popular for the teenagers in Taiwan, which lowers the requirements of store foundation significantly, it promotes many designers to set up private brands for the apparel design under the teenager subculture. This study upholds the mission of the cultural scholars to conduct study to the teenage subculture in Taiwan, with the expectation to make some contribution to the cultural and creative industry in Taiwan.
Subculture is the cultural focus identified by the teenagers. T-shirt is the media goods of the teenagers for self-expression. Thus, this study, through questionnaire investigation and literature review, explores the relations between the teenager subculture and T-shirt design, further observing the relevance and difference of the teenagers’ brand apparel. In this way, it gets to know the three T-shirt design elements, namely, basic element, cultural element and material element.
In order to know the development of the creative ideas for teenage T-shirts, this study, through questionnaire investigation together with social phenomenon observation and experts interview, makes five design principles, including 1. distinguish from the existing pattern styles, 2. no application of the bright colors, 3. simple patterns, 4. no time limits, 5. reflection and sensitivity. Moreover, it applies the theme of Facing The World to the design of this paper. Furthermore, it uses the new design ways and thoughts to create new brands and design models, which allow the teenagers to care the life, reflect the future and the reality, finally finding the value of their life existence.
This study attempts to tell the public about the variability of the subculture on the design through the design that can change the negative views of the public towards the subculture. The future designers can refer to the creation process of this study, which can be also applied to the design model of cultural goods. It is also expected to be helpful to the future studies of cultural design.
Advisor Committee Fu-Yuan Li - advisor
Chih-Yuan Lo - co-chair
Chun-Ching Chen, - co-chair
Files Date of Defense 2010-07-31 Date of Submission 2010-09-14