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URN etd-0915108-153752 Statistics This thesis had been viewed 3579 times. Download 2046 times. Author Hao-Yuan Hsu Author's Email Address No Public. Department Computer Science and Enginerring Year 2007 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 70 Title Using Recognition of Emotion in Speech to Analyze Brand Slogans Keyword brand slogans recognition of emotion in speech recognition of emotion in speech brand slogans Abstract The purpose of this thesis is to identify a brand slogan of a new evaluation method. The yardstick for the method is using spoken voice which often used in human social life. Using recognition of emotion in speech technique analyzes brand slogans that participators have repeated after watching TV advertisement.
Use emotion recognition by experiment in speech technique to analyze participators’ repeated slogans. The result which presented in the thesis are defined the emotion that brand slogans influence participators by emotion recognition in speech technique. The experiment need participators record their repeated slogans. In the further experiment, we used emotion recognition in speech technique to analyze brands slogans. We want to get the results form Web questionnaire in the same time. In the further experiment, we use survey in webpage and analyze brand slogans which using emotion recognition in speech technique in the same time. Finally we compare the results between emotion recognition and survey in web page. In the conclusion, we defined the results between emotion recognition and survey. The results seem disagreed with each other. Besides, we specifically investigate the results with survey between participators prefer the brands and participators in general. In both the survey results, proved a positive for the brand preferred by the test, the brand's slogan will have a more positive mood.
Advisor Committee Yun-Maw Cheng - advisor
Files Date of Defense 2008-07-31 Date of Submission 2008-09-15