With advances and rapid development of technology, the performance of the computer processing of information has been enhanced, which makes application and development of Augmented Reality more and more popular, the shown visual effect has also been approaching real. In the past, computers were limited with the speed of real-time computing, the present visual effect was limited, and it also limited the scope of application of Augmented Reality. And today's technology can makes the shown effect reality of Augmented Reality more realistic, its technology also has been being increasingly integrated into public life style.
As the information advances of current networks era, online shopping platform has appeared to cater the modern busy lifestyles, it is one of the new shopping channels which are current rapid developing. According to investigation of Ministry of Economic Affairs, since the outbreak of financial turmoil in the fourth quarter of 2008, the will of people to spend is doldrums, only the growth rate of virtual pathway of online shopping has been showing steady growth, and it is one of the main shopping channels of today's consumers.
When consumers are buying products through online shopping platform, because the platform only provide product pictures of few angles, not enough to clearly convey the product’s shape, such as size, color, material, which results that purchase intention is affected because of insufficient awareness of consumers to the product; this research is to study and explore whether it make consumers more aware of physical goods with the assistance of augmented reality technology to complement existing online shopping platform, and thus make them being purchasing orders in online shopping platform more confidently, to enhance the purchase will of consumers in online shopping platform.
Keywords: augmented reality, online shopping.