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Title page for etd-0919107-093538


URN etd-0919107-093538 Statistics This thesis had been viewed 2754 times. Download 23 times.
Author Ya-Ting Hu
Author's Email Address No Public.
Department Industrial Design
Year 2006 Semester 2
Degree Master Type of Document Master's Thesis
Language zh-TW.Big5 Chinese Page Count 71
Title Relations between Consumer’s Self-concept and Their Preferences on Product's Form
- A Case Study of MP3 players
Keyword
  • form image
  • self-concept
  • MP3 players
  • MP3 players
  • self-concept
  • form image
  • Abstract This study investigated university students with different ideal self-concept types and their preferences and image on appearance of MP3 player. First, we used Malhotra’s self-concept scale to survey university students’ ideal self-concept and use main principal component analysis, cluster analysis, and Scheffe multiple comparison to sum up four ideal self types, followed with appearance image testing of MP3 players, and used regression analysis to explore the image that affects preferences of every ideal self-concept groups. Finally, we used Class I of Lin’s volume to analyze the preferences of every ideal self-concept group on the appearance features of MP3 players.
    The preferences of every ideal self-concept group on the appearance features and form images of MP3 players are as follows:
    1 Elegant comfortable group: the form images of MP3 players impacted by their preferences are "vogue", "fashionable", "elegant", and the form features of the appearance are "no surface decoration," "thin-shaped", "small screen", "rectangle" "small surface area."
    2. Simple and low-key group: the form images of MP3 players impacted by their preferences are "vogue", "light" and the form features of the appearance are "no surface decoration," "thin-shaped", "small surface area", "positive button", "square button."
    3. Pure taste group: the form images of MP3 players impacted by their preferences are "vogue", "feminine" and the form features of the appearance are "no surface decoration," "small surface area", "small master keys," "Circular keys", "pressure-type button."
    4. Sensible and steady group: the form images of MP3 players impacted by their preferences are "vogue", "avant-garde", "simple", and the form features of the appearance are "no surface decoration", "large surface area", "no screen", "square button", "pressure-type button."
    Advisor Committee
  • Yung-Chin Tsao - advisor
  • Li-Chieh Chen - co-chair
  • Wen-Din Yeh - co-chair
  • Files indicate in-campus access only
    Date of Defense 2007-07-31 Date of Submission 2007-09-19


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